This is a re-creation of a conversation I had just last night:
New Contact: "We're going to have a new website for this business so we'll probably be giving you a call to get our new site going."
AC: "Great. We'd love to help. One of the most important services we offer with website design is SEO. We like to make sure our clients have an understanding of SEO and how it will impact their bottom line. We infuse good design with a solid SEO Strategy to ensure good Internet exposure that helps your target market learn about your service right from the start..."
New Contact: "Oh, my dad has done a lot of reading about SEO and keywords and stuff like that. I'll let him handle it."
AC: "Is your dad in the Internet Marketing business?"
New Contact "No. He's a retired business consultant."
AAAARGH! Let me tell you what I see all the time: a company thinks that they can do their own SEO with no help from a professional. They Google SEO, read articles, blogs, maybe read a book, then they think they've got it mastered.
They "do" their SEO, don't get results (and can, in some cases, actually do damage to their search positioning) then say that SEO doesn't work. This also happens when companies decide to go with some automated SEO systems or low cost services.
Needless to say, I don't believe in do-it-yourself SEO no matter how much research you've done. I also don't believe in going with cheap SEO services that guarantee top results in 3 days.
There are reputable SEO consultants out there that are very affordable. And,since I do believe in shamelessly promoting my services on my blog: check out http://awarenesscreation.com/SEO.html.
Think of all the plumbers who have been called in to fix homeowners' do-it-yourself repairs. The homeowner usually makes things worse and ends up paying more just to get the job done right.
Same thing with SEO! Before you make things worse & more expensive, call a professional!
Carole
New Contact: "We're going to have a new website for this business so we'll probably be giving you a call to get our new site going."
AC: "Great. We'd love to help. One of the most important services we offer with website design is SEO. We like to make sure our clients have an understanding of SEO and how it will impact their bottom line. We infuse good design with a solid SEO Strategy to ensure good Internet exposure that helps your target market learn about your service right from the start..."
New Contact: "Oh, my dad has done a lot of reading about SEO and keywords and stuff like that. I'll let him handle it."
AC: "Is your dad in the Internet Marketing business?"
New Contact "No. He's a retired business consultant."
AAAARGH! Let me tell you what I see all the time: a company thinks that they can do their own SEO with no help from a professional. They Google SEO, read articles, blogs, maybe read a book, then they think they've got it mastered.
They "do" their SEO, don't get results (and can, in some cases, actually do damage to their search positioning) then say that SEO doesn't work. This also happens when companies decide to go with some automated SEO systems or low cost services.
Needless to say, I don't believe in do-it-yourself SEO no matter how much research you've done. I also don't believe in going with cheap SEO services that guarantee top results in 3 days.
There are reputable SEO consultants out there that are very affordable. And,since I do believe in shamelessly promoting my services on my blog: check out http://awarenesscreation.com/SEO.html.
Think of all the plumbers who have been called in to fix homeowners' do-it-yourself repairs. The homeowner usually makes things worse and ends up paying more just to get the job done right.
Same thing with SEO! Before you make things worse & more expensive, call a professional!
Carole
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