We haven’t really been that far away; we’ve just been
humming along, in the background and meditating on our relevance as we listen
to the Internet noise about SEO, Social Media, Local Search, Blogging, Mobile
SEO, Google Enhanced Campaigns, and now the brouhaha about Yahoo! overtaking the
#1 U.S. Web property status from Google.
Ok. Enough of the humming along, meditating, and listening; I’ve got something to say about something (at
least one thing for this post).
Social Media vs. SEO
With so much focus on social media, it’s easy for people to
ignore the importance of SEO. Stephen Mahaney of Planet Ocean Communications reports that there is
a “relatively disproportionate focus on Social Media Marketing and Brand
Awareness that means companies big and small are rethinking their online
marketing strategies.” They point out
SEO is still very important but it appears that social media is five times more
in demand than SEO.
Hmmm… just because it’s in higher demand does that mean
social media is more important? Not at all.
Just because tomatoes are in high demand does that mean broccoli is less
important? Just because web developers are
in high demand does that mean that SEO experts are less important? Of course not. I rest my case.
Internet Marketing is About Effectively Reaching Your Audience
The audience of any given product or service is
multi-dimensional so you can’t create awareness of and interest in your
products or services with a one-dimensional online strategy (e.g. SEO or social media). Through the years we
have created expert, multi-dimensional Internet Marketing Strategies that have
included SEO, optimized content writing, online PR, Local Search, PPC campaigns
management, website analyses and social media – all bringing fantastic results
for our clients. And, fortunately, we
continue to develop, implement, and manage strategies that are up-to-date and
relevant to the needs of our clients.
Hiatus… Updating… Reevaluating… Reinventing… Refreshing…
Researching… Regrouping… Ay yi yi!
You know, sometimes sitting back and listening is just what you
need to realize the relevance is there – even if it seems like there is no demand. We’re not just sitting back. We continue to
listen and we want to hear from you: tell us what your demands are and I know
we’ll have the relevant solutions.
So, more thoughts about something else to be continued…
