When you hear terms like “blog development”, “blog seo”, “blog management” do you feel like you want to run as fast as you can to a familiar, comfy marketing place somewhere in the 1980s? Well, try to get over that one.
If you’re looking for ways to improve your SEO and increase your brand awareness, get a blog. Blogs have three main advantages:
• Search engines frequently check out blogs and will reward topic-focused, content-rich blogs with higher search listings.
• Blogs build inbound links which strengthen your SEO Strategy
• You can build a reputation as an industry leader/expert because of the information you provide and your improved search listings.
Google now has a blog search filter that will help your audience find information about your company. Once your blog has been indexed by Google you can increase your company exposure by getting a good position in Google Blog Search (as long as you have an optimized blog) – and that’s a great inbound link to acquire.
To find the Google Blog search feature, go to the Google home page, select “More” in the search option and select the “Blogs” link. You’ll be taken to the Blog Search Engine where you can begin to explore the blogosphere – the place where you will want to have company exposure.
Carole Keller
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