Online Advertising: Still a Good – No Make that Great - Investment

According to a report by Online Media Daily*, online display ads’ click-through-rates (CTRs) were going through a period of decline since the financial crisis became our reality. However, online advertising has now reached a state of equilibrium and the CTRs are no longer declining.

I have to say that my clients have had great success with their online advertising.  We haven’t experienced a decline in CTRs. The worst months have had somewhat flat performances but no declining CTRs. And, our online campaigns continue to bring exceptional and cost-effective brand building opportunities to our clients.

A research report by comScore stated that “two-thirds of Internet users do not click on any display ads during the course of a month, and only 16% of Internet users account for 80% of all clicks.” The comScore research also indicated that “display advertising continues to have an influence on user behavior even at low CTRs.”

Perhaps, part of the decline in CTRs was not because of the effectiveness of the display ads but due to the fact that many ineffective ads have been written and many campaigns have not been setup as well as they could have been.  Advertisers wanted to jump on the online advertising bandwagon but didn’t really understand the mechanics of a successful campaign or how to write the best online ads.

So, I continue to recommend online display ads (specifically Google & MSN PPC ads) to clients because we’ve seen some great results in building brand awareness, CTRs and conversions. I also continue to recommend you get professional help for the most successful online advertising campaigns.

Happy Friday!

Carole

*The complete Online Media Daily article. 

The Health Benefits of Social Media Marketing

Medical studies have determined that being social can lower your risk for illness. What many have not yet realized is that being social can fix what ails their businesses. Social Media may be just what the doctor orders to help your company begin the healing process.

Just what are some of the benefits of Social Marketing?

• Buzz Creation
• Lead Generation
• Opportunities to Promote Products & Services
• Build Relationships with Past, Present & Future Clients
• Increase Web Traffic
• Build or Repair Your Reputation
• Improve Brand Recognition
• Real Time Search Engine Placements

Awareness Creation now has Social Media Marketing services and Social Media setup services that help your company get on and stay on a healthy regimen of Social Media - one of the most effective and least expensive channels for online advertising. Social Media is no longer just an online party for those under 21:  

• More than 1.5 million local businesses have pages on Facebook.
• Executives from all Fortune 500 companies are LinkedIn members.
• Twitter has nearly 175 million registered users.

If you would like more information about Social Media Marketing, just let us know and we''ll send you a copy of our Social Media Marketing Overview. Or, just visit our Social Media Marketing web page.

Be Social & Prosper!

Carole