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Creating a New Website? Re-Designing an Existing Website? Talk to Your SEO Pro First!!!

We see it all the time... companies create their new websites or re-design their existing sites without any Search Engine Optimization strategies - and boy do they get a rude awakening when it comes to getting top search engine positions.

Many on-page technical, design, and content factors are involved in SEO for getting (and maintaining) great search engine exposure. Do you really want to spend all the money on a new website only to have it ignored by search engines - or just not found - or going to the wrong page?

Website designers and developers are fantastic at designing and programming websites but most likely don't focus on the SEO components that must be incorporated into the design of the site for maximum search engine effectiveness. Many designers promote the fact that they design "optimized" sites but we have discovered they really don't provide up-to-date or thorough SEO tactics that will give you the best results.  It's very much like a brain surgeon saying she can do open heart surgery: clearly, each discipline requires a different set of skills.

Get at least an hour consultation with a Search Engine Optimization Pro during the planning stages of your new website. You should hear recommendations not only about keywords and meta data but also about photo placement, use of  flash, re-directs, content, internal links, inbound links, off-page optimization, etc.

Search Engine Optimization should not be an after-thought. Get it right from the beginning and you'll have less expense, disappointment, and frustration. 

Website & Social Media Copy Writing - MUST GET IT RIGHT!

Copy writing for a website, social media post, PPC ad - any online communication - is different than print copy writing. When you think about, even good copy writing for print marketing materials or advertising uses a different style than what is used for business reports, letters, books, manuals, etc. However, it seems like the concept of using a different type of writing for online communications is a difficult concept for many to embrace.

Web copy writing is not an excuse for poor writing but is an effective style that better fits the medium and audience.

Numerous reliable studies have indicated that web users read online content much differently than print copy (requiring a different writing style for an improved user experience) :

• Web readers jump around the web page scanning for specific bits of information - all within just a few seconds.
• Print readers typically spend more time with content as they read word-for-word, in a linear fashion. Even if you've written a masterpiece, Web readers are an impatient lot who can be turned off by tons of content. 

And, I haven't even touched on the SEO reasons for correct online copy writing. That will have to be for another day.

Just remember that online copy writing can be very powerful or very destructive. My advice:  hire a professional!

Carole