January White (Hat) SEO Sales Event!

January is typically the month when merchants have their annual "White Sales" to get shoppers to stock up on their towels and bedding. January is the time when Awareness Creation has its annual "White Hat SEO Sale" so that clients can stock up on the best Search Engine Optimization tactics to start off the new year with improved search positioning.

One of the best ways to take advantage of this yearly sales event is to get a Site Audit which includes reviews of the following:

• Your site analytics to determine on-page SEO effectiveness. 
• Page load speed.
• Canonical issues.
• Indexed pages.
• Web content. Specifically checking for duplicate content, insufficient content, use of keywords.
• Indexed pages.
• Back links and internal links.
• Social signals.
• 1 hour follow up Q&A.

Interested? Just drop us an email info@awarenesscreation.com with any questions you may have, your contact info, and we'll get in touch.

And, I want to thank you all for getting in touch with us wondering about this blog. You know, our time and priorities can get high-jacked sometimes as did ours in the last 9 months - oh well, it happens. But, we are now back on track and you can expect continued SEO, SEM, Social Media Marketing, and more Internet Marketing info coming your way!

Carole

SEO No-Nos Could be Hurting Your Google Positioning

Just a heads-up:  even though you think you’re only using one URL for your website, search engines may see that your site uses a number of URLs which creates what the techies call a “canonical” issue – which can weaken your SEO strategy and positioning.

For instance: www.awarenesscreation.com is my website URL. However, IF I had a canonical issue (which I don't!), search engines would see that my website used the following additional URLs:

Awarenesscreation.com
Awarenesscreation.com/index.html
http://www.awarenesscreation.com
 
If you have a canonical issue, search engines interpret the situation as using duplicate content, which is an SEO No-No.  Even if you don’t have duplicate content, Search engines will penalize a website as though it has duplicate content if you have a canonical problem.
 
And, if you’re backlinking to a variety of URLs (especially from valuable, authoritative sites) your inbound linking strategy is also going to be weakened which will prevent you from getting top Google search positions.

How to Repair a Canonical Issue & Improve Your SEO
 
Your website developer or hosting company can help you fix this problem:

1.     Select the URL that want to consistently use as your website’s URL.
2.     Create a 301 redirect from all URLs to your selected (canonical) URL.
 
Chipping away at Repairing SEO No-Nos

SEO continues to be important for your business development, reputation management, and online effectiveness. By repairing your canonical issue, you’ll have one less SEO No-No to worry about.

Of course, you’ll still have plenty of other issues lurking around the Web that can sabotage your SEO Strategy and keep you from out in front of the competition; but you can always get in touch with Awareness Creation to help you chip away at those SEO No-Nos!

Happy SEO-ing!


Carole