Google has announced that changes in mobile search results are coming as of April 21, 2015. One point that is important for every website owner is that Mobile-Friendliness will become a ranking factor for SEO.

If your website is not mobile-friendly or does not use responsive design, your search engine rankings may be negatively impacted. Mobile searches have grown and so has mobile traffic. If your website is not "friendly" to this type of traffic, you may find a drop in your website activity in addition to a drop in the rankings.

You don't need to use responsive design but you will need to make sure that all the pages in your site are, again, mobile friendly.  Google will be updating the search rankings once they discover the mobile status of each URL.

Don't know if your website will pass the new Google mobile-friendly test?  Get in touch with Awareness Creation and we'll run a free test to let you know if Google sees your website as mobile friendly.

Remember:  the deadline is April 21, 2015!

Good luck!

Carole