Awareness Creation Internet Marketing – Come Back!

We haven’t really been that far away; we’ve just been humming along, in the background and meditating on our relevance as we listen to the Internet noise about SEO, Social Media, Local Search, Blogging, Mobile SEO, Google Enhanced Campaigns, and now the brouhaha about Yahoo! overtaking the #1 U.S. Web property status from Google.  Ok. Enough of the humming along, meditating, and listening;  I’ve got something to say about something (at least one thing for this post).

Social Media vs. SEO

With so much focus on social media, it’s easy for people to ignore the importance of SEO.   Stephen Mahaney of Planet Ocean Communications reports that there is a “relatively disproportionate focus on Social Media Marketing and Brand Awareness that means companies big and small are rethinking their online marketing strategies.”  They point out SEO is still very important but it appears that social media is five times more in demand than SEO.

Hmmm… just because it’s in higher demand does that mean social media is more important? Not at all.  Just because tomatoes are in high demand does that mean broccoli is less important?  Just because web developers are in high demand does that mean that SEO experts are less important?  Of course not. I rest my case.

Internet Marketing is About Effectively Reaching Your Audience

The audience of any given product or service is multi-dimensional so you can’t create awareness of and interest in your products or services with a one-dimensional online strategy (e.g. SEO or social media). Through the years we have created expert, multi-dimensional Internet Marketing Strategies that have included SEO, optimized content writing, online PR, Local Search, PPC campaigns management, website analyses and social media – all bringing fantastic results for our clients.  And, fortunately, we continue to develop, implement, and manage strategies that are up-to-date and relevant to the needs of our clients.

Hiatus… Updating… Reevaluating… Reinventing… Refreshing… Researching… Regrouping… Ay yi yi!

You know, sometimes sitting back and listening is just what you need to realize the relevance is there – even if it seems like there is no demand.  We’re not just sitting back. We continue to listen and we want to hear from you: tell us what your demands are and I know we’ll have the relevant solutions.

So, more thoughts about something else to be continued…