- 45,588 students were awarded J.D. or LL.B. degrees from 200 U.S. law schools during the 2008-2009 academic year.
- Approximately 11,000 U.S. lawyers enter independent practices, annually. (As of 2010-2011 ~26% of lawyers are self-employed.)
Top Google Search Positions Should be a Law Firm's #1 Marketing Priority
Because of the increasing competition in the legal industry getting on page 1 of Google Search Listings is one of the most effective lawyer marketing tactics to have in a law firm marketing plan. Results of a survey completed by Greenfield/Belser & the Brand Research Company indicates that decision makers rely on the Internet when researching law firms and other outside professional service providers:
- 82% of executives now use the Internet for research more than other source.
- 78% of executives now go online to search for outside legal services.
- 85% of executives consider professional services firms' websites as important sources of information in their search for outside professionals.
And - given that Google is the most influential search engine, doesn't it make sense that an effective law firm marketing plan must include Google search engine optimization (SEO) and a Google Adwords campaign? (The answer is 'yes" - actually, the answer is "absolutely").
What to Know About Lawyer SEO & Law Firm Google AdWords Campaign
The key to getting top listings on Google requires the following:
- Realistic expectations
- Thorough Keyword Research & Development
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
- Performance Reporting
- Ongoing Updates
Most important thing to remember about getting to the top of Google search: it's not a one-time, quick fix.
The second most important thing to remember: get professional help.
Happy Friday!
Carole
